Growing Businesses without Growing Pains
With so much “noise” on the Internet and so many ways to market your business online, how do you avoid feeling overwhelmed? From optimizing your website with search engine optimization and mobile responsiveness, to social media marketing and paid online ads, where do you begin? How can you compete, especially if you are a small business in a marketplace where your competition may be spending thousands, tens of thousands, or even millions of dollars on offline and online marketing? Never mind the tremendous amount of time and resources it takes just to have an online presence.
This site is here to help you cut through the myriad of information available (good and bad!) on how to grow your business online.
About Dr. Sandi Eveleth
Meet Dr. Sandi Eveleth, founder of KISS Your Web, LLC and WordPress Consultant. Sandi is also a Digital Marketing and Business Development Consultant. That simply means she LOVES helping business owners grow their profits by providing resources and information in a manageable, easy-to-find, and user-friendly format.
This WordPress Consulting company, KISSyourWeb.com, was created to Keep Internet Solutions Simple by creating WordPress websites that not only could get found easily online, but that would also convert more visitors to paying customers. As the company evolved, Sandi found a greater need to instruct her clients on how to market their businesses online. While doing this, she discovered a passion for consulting with her clients on:
- how to get their WordPress websites seen easily through search engines, social media, and paid advertising,
- how to convert visitors to their websites into paying customers, and
- how to grow and develop their businesses so that the owners could work more ON their businesses instead of IN them.
Examples of what Sandi consults these small to medium-sized businesses on:
She shows them how their websites need to:
- be cleaner and more easily navigable (increase the sites’ usability),
- make sense for their organizations (match the branding of their small businesses),
- be easily found (enhanced search engine optimization and internet/inbound marketing), and
- contain content to convince potential buyers to buy from them (convert leads into buyers), since that is the ultimate goal of having an online presence.
Let her “KISS your Web” and “Seal it With Simplicity” so you don’t have to worry about this important aspect of your business. Sandi will cut through all the technical jargon, explain what changes need to be implemented with your current online presence in terms that make sense to you and your company in a way that you can quickly implement them in order to see results right away.
If you have an editable WordPress website, Sandi will consult with you on how to make changes, upload videos and photos to your site, and get creative with the 1,000’s of plugins WordPress has to offer. We are a local company in Tampa, FL and work with companies locally and all over the United States.
- Traffic Generation Techniques: The phrase “build it and they will come” no longer applies to attracting the right customers to your business and turning them into customers that buy from you. Heck, you’ll be lucky if your site even gets found in the first 3 pages of a Google search! There are so many ways you can help drive traffic to your site, it would take you years to learn them all. It can be so overwhelming and, as a small business owner, you don’t have the time. Let Sandi help you cut through all the Internet noise and find what makes sense specifically for you and your ideal customer. She’ll help you define your specific digital marketing goals, your ideal customer, and the tools and tactics to help them find and, ultimately, buy from you.
- Social Media Marketing Blog Content Marketing: Attracting paying customers involves building trust with them. This starts with letting them get to know you and how you can solve their problems as well as how you treat your current customers. One of the best ways to do this is to build content that provides value/solves their problems and to interact with them routinely on social media. Sandi will show you how to write content to get you noticed and position you as an expert in your industry all while building and protecting your reputation online.
- Lead Generation through Sales Funnels: Not only does Sandi teach you how to generate more traffic to your site, but she also trains you on installation, optimization, and customization of two of the top lead generation software products that help attract potential customers to your site and convert them into paying customers.
- Email Marketing: Yes, it is STILL true that the “money is in the list”. By driving traffic and getting leads from the items above, you’ll be able to start building a relationship with your customers and potential customers to eventually be able to sell to them through your email marketing campaigns. Sandi will recommend the best software for this purpose and ideas on how to market using email. No one wants to be sold to – they want to buy from someone they know, like, and trust. You will learn how to do this while building long term relationships with your customers. After all, it’s about building relationships with people, not just making money!
Don’t wait any longer! Click Here and fill in our Quote Request and start your company’s Internet presence today.