A great way to get noticed (brand recognition), improve your search engine optimization (SEO), and overall online reputation is to create a talk show/interview on Blogtalk Radio. You become an expert in your field by sharing knowledge and information specific to your niche. Have someone you know interview you or hire a professional. You can then add your website URL to your Blogtalk radio post as well as embed your interview from Blogtalk to all of your own sites (primary website, blog, social media sites, email blasts, etc.).
For example, here is an interview Betty Walker from the Web Wise Lady did for me: