Do You Know How Many of Your Website Visitors Are Local? Or How Many Come Directly to Your Site vs. Through Links from Other Sites?
Do not waste any more time if you don’t have this information at your fingertips! Google™ makes it so easy with it’s Analytics tool. Within just a few minutes, you can set up a Google™ Analytics account (or have your Web Developer complete this task and give you access to the account) that, within about a day’s time, will give you valuable information as to where your visitors come from, how many new visitors you get, how many pages per visit a visitor clicks through and so much more. You’ll even be able to tell if the click came from external links such as a Facebook link, and how many came from that type of link. This information can help you adjust your marketing efforts to increase click-through rates from your external links and social media networking sites.
For organic search engine results, there is a report that illustrates which search engines lead the visitor to your site and what keywords were used to attract the visitors. This can greatly enhance the inclusion of useful keywords on your site to improve your search engine optimization (SEO).
Other important statistic include: which visitors came directly to your site – they knew the address and didn’t have to look up keywords – which, in turn, helps to determine if your marketing efforts are successful; exactly where your visitors live – from country to state to city – which helps to focus your marketing depending on where you want your target to be located; what the average time a visitor stayed on your site is – are you holding their interest; what the “bounce rate” is – how quickly the visitors hit the back button to leave the page they were on; and more.
The bottom line: Make sure you have Google™ Analytics installed on your web site or blog. We all know that tracking results is an integral part of marketing your business. Why not track one of your most important marketing tools you have for your business – your online presence.