Articles, Resources and More for Marketing Your Business Online
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Please enjoy these articles from well-known experts in the field of marketing your business online. They offer all kinds of advice to increase traffic to your website, social media sites, and more to ultimately drive traffic into your offline (or online) business and increase profits. Don’t forget to come back often for updated information.
General Marketing Tips
These are general tips about marketing your site through online measures.
- Hubspot’s Marketing Library – One of the best resources for information about marketing your site online is Hubspot. They coined the phrase “Inbound Marketing”
- 30 Free Ways to Market Your Small Business Site
- Marketing Your Small Business Website Online – In Depth Guide
- Five smart ways to promote your business online – Basic information from Google about getting found in the search engines.
Search Engine Optimization (also known as SEO)
SEO simply relates to the process of optimizing your website for search engines to rank the site well for the content it contains. Ranking as high as you can on the top search engines for your most important keyword phrases should be one of the major goals for your website. There are several optimal ways to optimize your site and quality web designers will stay on top of the latest suggestions by the experts in the field of SEO. Here are some resources for you to learn more about this topic:
- SEO: The Free Beginner’s Guide to SEO – One of the best guides to jump start your knowledge of SEO by Moz.
- Google: Search Engine Optimization Starter Guide – Who better to learn about this topic than from the #1 search engine?
- On Page Ranking Factors – Another great article by Moz.
- The Definitive Guide to Higher Rankings for WordPress Sites – Written by the author of one of the best SEO plugins for WordPress.
- 8 Simple SEO Tricks That’ll Help You Rank Above the Fold and Increase Your CTR
Getting Noticed – Or, “How to be an Online Rockstar”
Many of these articles would also fit under the “Gerneral Marketing Tips” above, but they are focused on getting you and/or your company’s brand noticed online. It’s not just about increasing your website’s presence, it is about getting your company noticed through social media, YouTube videos, and more.
- 97 Ideas for Building a Valuable Platform – Written by Chris Brogan, one of the leaders in building your brand online.
- The New Backlink Strategy Involves Social Media – You can no longer just get links to improve your website visibility. It is now all about “Social Signals”.
- The Beginner’s Guide to Social Media – Another great resource from Moz: it will help you maximize your strategies on social media.
- Top 10 Link Building Strategies For Safe Backlinks In 2013 – A good article about safe backlinking strategies.
- Raise your Small Business’s Visibility With B2B Marketing Online – Great article from Forbes.
- KISSyourWeb’s Marketing Online Posts – Come back often to this page on our site for more in-depth tips on marketing your site online and improving your brand recognition.
Other Resources to Help you Market Your Business Online
Check out this page for books that will absolutely help you market your business online as well as teach you all about entrepreneurship and running an online business. For example, a book about how to become a great leader is Simon Sinek’s “Start with Why: How Great Leaders Inspire Everyone to Take Action”. (this is an affiliate link as I strongly believe in the benefit of this book for all business owners)