Resources to Build a GREAT WordPress Website and Attract Paying Customers with Digital Marketing
Enjoy these WordPress-related resources that I have either used on my site or my clients’ sites, or that have come highly recommended by experts in the field of building a professional, premium WordPress web site.
Please bookmark this page and check back often as I update this on a regular basis.
Disclaimer: Many of these sites ARE affiliates of KISS your Web, LLC, which means if you sign up directly through any of their links, I DO receive compensation – if you appreciate the information I share on this site, this is a wonderful way to give something back. You will NEVER be charged more money for clicking through these links. I simply receive a small percentage of the sale from the affiliate company. I would never recommend these products if I had not used them, myself, or if they didn’t come highly recommended from another expert in the field of building a premium WordPress web site. There is absolutely NO obligation, however, to click through the provided link.
Digital Marketing Resources
108 Proven Split Test Winners will change your life! No, seriously. Well, it will change the way you market your business online getting you amazing results, which will change your life. Russell Brunson wrote this book to save business owners (yes, that’s you!) years of time by showing exactly what worked and what didn’t work when setting up sales funnels to sell his products online. He shows you in full color which online sales funnels worked, which didn’t, and why. This is a resource he keeps beside him every day, and it is a resource I turn to every time I’m setting up a sales funnel. By the way, Russell has made millions of dollars online and pulls back the curtain with his resources (see more below) that are also helping 100’s of thousands of people do the same thing. Oh, and by the way, this is a FREE + shipping offer.
The DotCom Secrets Book is by far the most concise, easy-to-follow, step-by-step book I have ever gotten for FREE (+ shipping). It teaches you everything you will ever want to know about growing your business online. Yes, you will need to roll up your sleeves and do some work if you ever want to get more traffic to your site and convert more of that traffic into paying customers, but it is SO worth it! If you only want one, single resource to teach you how to grow a business online, this is it. DO NOT BUY ANYTHING ELSE. I mean it!
The Perfect Webinar Script is the only script you’ll need to not only put on an amazing webinar, but to also use it as a tool to sell any product or service you have. I have adapted this script to use on my sales funnels, my eBooks, and my high end products. Russell uses this script for 80% of what he sells online and it has made him a millionaire (well, really a multimillionaire)! This is not hype. This is the real deal. Again, this didn’t happen overnight for him. It took him years of failing then succeeding at selling products and services online using many tactics and scripts. Once he started getting amazing traction with this Perfect Webinar Script, he learned how to leverage it to sell most of his other products and services. He’ll teach you how to sell using a webinar that discusses the “one thing” and the exact script to use to sell your products or services online. Don’t worry if you think a webinar doesn’t make sense for your industry.
Funnel Scripts is the only copywriter you’ll need. Seriously, is it just me, or is the HARDEST part of creating an awesome funnel THE COPY? Yes, the headlines, sales letters / videos, upsells, etc…In my experience as a web designer and digital marketer, most copywriters charge $15k or more just for ONE sales letter! So – unless you’re willing to pay the crazy high fees, and often even give up equity in your company, it can be REALLY hard and extremely expensive to get good copy done for your funnels. I use this software every time I add sales copy to my website, membership site, or sales funnels.
Digital Marketing Software
ClickFunnels Software is the only Lead Generation or Sales Funnel Software you should ever consider using. This new software will let you create:
– Squeeze Page Funnels…
– Automated Webinar Funnels…
– Product Launch Funnels…
– Sales Funnels (and intergrates w/ your favorite shopping carts!)…
– Membership sites…
– And a WHOLE LOT MORE!
Want to see a demo of the software in action? Check it out by clicking here.
BlueHost.com: BlueHost is the number one hosting company recommended by WordPress.org. It is where you will need to purchase your hosting package and domain name. KISSyourWeb.com is hosted on BlueHost. Recommendation(s): Use BlueHost.com for your site if you are on a budget, don’t expect more than 50,000 visitors per month to your site, and need email hosting all in one place. If your site seems to be loading fairly quickly (DO take advantage of their CloudFlare offering to help speed up your site), you can stay with this hosting company. Also look at their dedicated servers if you don’t want to move up to a premium WordPress hosting company.
GetFlywheel: Flywheel is a premium WordPress hosting company. This means that they ONLY host WordPress sites and offer more than your typical hosting company. They keep your site safe and secure from hackers (they will fix your site if it ever gets hacked), they offer much faster loading times, they backup your site routinely, and so much more. The only thing they do not do is host your emails. You will need to find a hosting company or, if you have gmail or yahoo, you may configure those to appear as though they are coming from your domain name. I am now recommending premium hosting accounts for all my clients. Recommendation(s): Use GetFlywheel if you notice your site is slowing down quite a bit, you don’t want to deal with problems on your site, you don’t mind having your email with another email company (they don’t host emails), and you know you’ll have a high amount of traffic coming to your site. They’ll also migrate your site from another hosting company for FREE!
Premium WordPress Themes and Plugins
StudioPress.com: KISSyourWeb.com is a customized premium StudioPress WordPress theme. StudioPress is a premium WordPress theme company that puts out some of the best themes on the market. The coding used for their vast library of themes is some of the cleanest in the industry and allows for fast loading times and great user experience. Their real estate theme is one of the best I have used. Recommendation(s): Use themes from StudioPress.com if you want a cleanly coded theme built on a user-friendly framework that’s easily customizable. They have great customer service and are well known in the industry.
MySiteMyWay.com: MySiteMyWay has one of the most feature-rich and customizable frameworks I have ever seen. They have a tremendous library for shortcodes and come with several themes from which to choose. I have customized many of their themes for client sites. Recommendation(s): Use themes from MySiteMyWay.com if you like a lot of bells & whistles! This framework comes with a lot of fun ways to customize your site. As these themes are quite large, you may have to upload using your FTP account.
ElegantThemes.com: Elegant Themes has recently revealed their premium WordPress theme, the Divi Theme, which is more of a framework than just a customizable theme. I have already created 2 client sites using this theme. It is extremely user friendly and allows you to produce some very professional-looking sites in a relatively short period of time. Recommendation(s): If you want a quick way to produce a customized professional site, I highly recommend this theme. You may even find yourself wanting to create websites for your friends and family!
HeadwayThemes.com: Headway themes is more than just a theme, it’s truly a drag & drop WordPress framework. This is, by far, one of the best products I have come across to build your WordPress website from the ground up without having to learn how to code. Recommendation(s): If you really want to develop a website without using a pre-made theme and have the ability to edit anything on the site, this is a great premium WordPress theme. There is a bit of a learning curve, but the company provides plenty of documentation.
GravityForms.com: This is, by far, one of the best premium WordPress plugins you will ever purchase. There are many WordPress designers, developers, and consultants that will tell you they cannot live without Gravity Forms! Recommendation(s): If you never purchase any other plugin, make sure you purchase Gravity Forms. The tremendous functionality this plugin offers far surpasses the price you will pay for it. It even connects to PayPal if you want to create an order form that leads to payment.
WPTwin.com: I have tried and used many cloning and backup premium WordPress plugins through the years for various purposes. I was so thrilled when I finally came across this plugin as it reduced the time it took to migrate a site from one hosting account or one directory on the same hosting account to another. It is the fastest, most comprehensive way to backup and/or move an entire site including a site’s theme, plugins and all its content. Even extremely large sites are migrated without complication. The only caveat is that some hosting companies (eg. Godaddy.com) do not work well with this plugin. It has to do more with the hosting company than the plugin! Recommendation(s): I highly recommend this plugin to backup and/or migrate your site. Hands down it is the best one I have come across.
Digital Marketing Courses
Funnel U: As you can tell by now, I have taken a ton of Digital Marketing courses to learn how to attract paying customers with your website. Because of the sheer volume of courses I’ve taken, I can tell you which ones really work. Funnel U is one of the best. My clients who want a DIY solution to marketing their own sites are pointed to Funnel U every time. You’ll learn how to get more traffic to your site, how to increase conversions from people who land on your site to those who actually take action, and how to increase sales from your site.
Internet Business Mastery Academy: This is another “MUST DO” Internet marketing course if you want to learn how to make money online. Jeremy and Jason present the material in a step-by-step manner and give you lots of tools, tips, road maps and encouragement to keep you going towards your goal of creating a FREEDOM business (freedom of location, time & money). Their newly designed course walks you through the process of creating a business that totally fits your SINGLE MOTIVATING PURPOSE.
The Automated Income Machine Course has over 27 hours of training in 12 modules, lots of checklists and action sheets to get you going right away, VIP on-demand email access to the course instructors (and they ROCK, by the way!), coaching calls, done-for-you services, and so much more. You HAVE TO check this one out if you want to learn how to make passive income online. There’s a video on the page when you click the link. At least take a look. What have you got to lose?
The Backstage Pass: This is a behind-the-scenes look at how Jason and Jeremy created and launched the academy site listed above. This is a product launch explanation course. They give you their tools and even the emails they used to market their product launch to “swipe” (knows as “swipe files” in the Internet Marketing arena!). They have made 6 to 7 figures from the courses they have launched and this is a course that shows you how they produced them.
Extreme Time Mastery: This is another great course by the guys at InternetBusinessMastery.com to help you master the sense of overwhelm when it comes to working on your business online. It has helped me carve out the most productive time during the day. They give you step-by-step instructions and downloadable resources to keep you on track. I recommend this course if you would like to learn how to feel like you are finally in control of your time, wake up feeling excited about the day instead of dreading it, and have more time for the things you want to do, not have to do!
Internet Marketing Tools
Aweber eMail Blast Campaigns: This is one of the leaders in creating email campaigns. You can place code directly on your website to encourage email sign ups (capture leads). The email templates are easy to setup and easy to embed directly on your website. They have a lot of features that many other email blast campaigns do not offer. Remember: it’s still true that the “money is in the list” and continues to be the best way to develop trusting, long term relationships with your customers and potential customers so that they will buy from you the moment you are ready to sell your products to them.
Lead Pages: This is one of the easiest software tools I have used to be able to create a landing page for capturing leads. It truly is fast! The company has over 50 templates to build your own landing pages within just a few minutes and you don’t even need to know any code to do this. You’ll even get a few brilliant ideas when you see how they’ve laid out their templates. If you would like to read my review of LeadPages™, click here. Without having any kind of landing pages or lead capture forms on your site, it will be difficult to create your email marketing campaign.
ShareASale.com: This site provides you with affiliate products and services that may compliment your own online marketing plan. For example, if you’re a wedding photographer and you want to recommend a company that creates beautiful wedding invitations, you can become an affiliate for one of the ShareASale wedding invitation merchants and earn money when your website visitors click on those links. Recommendation(s): If you don’t have the time to create a product or service that would make sense for your industry, this is a great place to find a valuable product that may add another income stream to your business.