We are welcoming Sue Haberkorn, previously of SWFL OnlineVideo as a guest blogger to explain more benefits of having video on your web site and/or blog to market your small business. We welcome quality small businesses that offer products and services to write guest posts here on the KISS Your Web Blog. Thank you, Sue, for this valuable bit of advice:
An Engaging Experience
by Sue Haberkorn
Marketing in 2010 has changed dramatically. Most business owners by now realize consumers search for everything online. Does your website excite, invite and motivate your visitors? Today it’s not enough just to have a website. It’s all about first impressions. You would be better having no website than project a poor image of your company. Imagine personally greeting every visitor 24/7/365, now that’s customer service! How about a video depicting the highlights of your product or service? Potential customers will no longer have to imagine what you offer but will get a true visual experience of your product or service. It’s easy and affordable to have the power of video working for you. Video can enhance SEO, drive sales, engage your visitors and showcase your business. With website videos you can present exactly what you wish to convey to your audience without the constraints of time and broadcast technicalities.
Interested? There’s more – with a video business card you can send your personal message in your e-mail. Your “About Us” web or blog page will come alive when your personnel introduce themselves and explain how they will benefit the visitor. How about a tour or training? Video takes you there and engages viewers in a way that text simply cannot.